Hitchhiking to Havana

•

Member Comanpy: Red Keds
Member Website: www.redkeds.com
Client: Havana Club

PROJECT DESCRIPTION

Moscow-based Red Keds created an innovative campaign to launch the film “7 Days in Havana” via social and to amass a following for the Caribbean island’s most famous liquor brand.

RESULTS

The initiative generated more than a 100,000 “likes” and over 4MM impressions on Facebook alone. The project was also covered extensively by Russian and other European media outlets.

This Showcase was orignally featured on the SoDA Report (Vol.1 2013). Click here to download the full report or visit SoDA's website. http://sodaspeaks.com